👉 Strength Coaching That Makes You Feel Capable

No more cardio guilt, food rules, or Monday restarts.
Just structure, confidence, and Spanish sass.

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• Try the 3-Day Kick-Start

What’s Hola Strength, Exactly?

👉 Hola Strength is where Londoners drop the guilt, drop the confusion, and finally walk into the gym knowing what to do.No influencer drama, no macho nonsense — just progress with spice..I coach real people who are tired of guessing, tired of cardio guilt, tired of starting again every bloody Monday — in English, Spanish, or Spanglish (if the vibes are right).

• Book a Session
• See Monthly Plans

What You’ll Actually Get When You Train With Me:

✅ A plan that feels like yours — simple, clear, doable.🎯 Strength that actually shows — no circus tricks.🔍 Coaching that makes every rep feel safe and strong.🧠 Clarity — you’ll know what you’re doing and why.🇪🇸 Sessions in English or Spanish — tu idioma, tu flow.

Show up. Train properly. Leave proud.
🔥

✨ Here’s how it usually plays out when you train with me…

Week 0 → Where we start 👀
Cardio guilt, food confusion, starting over cada semana. You want change — but nothing sticks.

After a few weeks → The shift begins 💪
You’ve got structure. Training feels clearer. Energy is up. You’re actually enjoying the process.

Around 3 months → Visible transformation 🔥
Strength shows. Clothes fit different. Friends notice. You feel proud instead of lost.

By 6 months → The new normal 🌟
Stronger, leaner, confident AF. No gimmicks, no influencer nonsense. Just steady work that finally paid off.

⚡ Everyone’s journey is different — but most of my clients hit real, lasting change within 3–6 months. No pressure, no false promises. Just honesty.

💥 Choose Your Path to Stronger – In London

🙋 Not ready to train?

That’s okay. Maybe you’re not sure if you’ll stick with it. Maybe you’ve “started again” más veces than you can count. If that's the case, I've got something for you.

⚡ La Última Vez

The last time you’ll promise yourself ‘I’ll start again Monday’… and actually mean it.

You don’t need another gym membership to waste, or another diet to hate.What you need is to break the loop of:– 🏃♂️ Cardio guilt that never changes your body.
– 🍞 Food rules that make you feel bad for enjoying pan.
– 🔄 Restarts that leave you back at zero, otra vez.That’s what La Última Vez gives you: 3 short, cheeky emails with real coaching, Spanish sass, clarity that sticks and a cheeky bonus at the end.By the end, you won’t feel like you’re failing and starting over — you’ll feel like you’ve finally started properly.And this time? Será la última vez.”

• 👉 Break The Loop

👉 Real people, real sass, real progress.

No stock videos.Just Londoners who finally stopped guessing.

⭐⭐⭐⭐⭐
“I can't recommend Seb enough. He's not only a fantastic personal trainer but also an excellent teacher.
– C. Gabor (via Google)

⭐⭐⭐⭐⭐
Training with Sebastian has been a game-changer! His sessions are challenging, fun, and tailored perfectly to your goals
– Ruth (via Google)

⭐⭐⭐⭐⭐
“Good workouts, it's helping me reach my goals, absolutely incredible
– AguayFifa (via Google)

• See All Google Reviews ⭐️

💭 Not sure if this is for you?

“Am I too unfit to start?” Nervous? Out of shape? No worries — come as you are. We start from your level.

“Will I actually feel progress, or just sore?” You’ll leave each session clearer, stronger, and like you actually did something — not just sweat for the sake of it.

“What if I buy a plan and regret it?” Most clients start small — then upgrade once they know it fits.

“Will the coach actually care?” This isn’t group fitness. I actually remember your name — and your deadlift form.

“Do you coach in Spanish?” Yes — all sessions and communication can be in English or Spanish. Your call.

👉 Ready to finally feel confident in the gym?

You don’t need more motivation.You need a plan that actually makes sense — and a way to stick to it without starting over cada semana.

• Book a Session
• See Monthly Plans

Hola Strength With Seb 💪
One-Off Session — Your Reset Button

⚠️ I keep one-off sessions limited each week — because I’d rather give you my full energy than spread myself thin.Grab one while it’s hot.

What You’ll Get From Just One Session

✅ Guidance that makes the gym finally make sense — no guessing, no confusion.✅ Real-time coaching — so you feel safe, strong, and in control.✅ A plan you can actually follow — no homework panic, just clarity.✅ Straight talk, zero intimidation — because progress feels better without macho nonsense.✅ Food tips that fit your life — so you stop stressing over what’s “right” and actually enjoy your meals.

FAQ

Do I need a gym membership? No. Sessions are hosted at HITIO Gym Hoxton—just show up. No separate membership required.I’m a beginner—can I start? Absolutely. We start where you are, build confidence, and keep the influencer nonsense out of it.What does a session include? A 1-hour coached session focused on form, strength, and a plan you can actually follow—without cardio guilt.What if I’m not “fit enough” to start? That’s like saying you need to be fluent before Spanish lessons. You start where you are, we scale it to you, and poco a poco… you’ll surprise yourself.How do I book?Tap the booking button on this page. You’ll pick a time and confirm via Calendly in seconds.Is it all cardio? ¡Ay, Dios mío! No. Cardio guilt is what you’re leaving behind. Here we lift, we move, and we build strength that actually shows.

Before You Book — A Few Things to Know

✅ Reschedules: One move per booking (24h notice). Rebook within 15 days and we’re sweet. Miss it? You’ll need to book again — I’m flexible, cariño, but not that flexible 😉❌ Refunds: None for no-shows or last-minute changes. Respect goes both ways.🚫 No sharing: This session is yours only.📖 Full terms? Right here Terms & FAQ — no fine print, just fairness con carácter.✅ If I cancel: You get a reschedule or refund (valid 30 days). No second moves after that.

Ready to stop wandering the gym floor and finally feel confident training?

• Book Now

👉 Plans That Match Your Rhythm — Real Progress, Sin Drama

Pick your pace, lock your flow, and train with structure that actually sticks. Con sazón, con ritmo — sin nonsense.

Hola Strength subscriptions are capped so I can actually coach you properly.If the buttons do not work then I can't allocate more clients and you’ll need to join the waitlist.

⚠️ Before You Click “Buy” — Read This.Slots are limited, calendars shift, and while subscriptions offer priority, they don’t promise your dream slot every week.If flexibility is a must, check my calendar first or start with a one-off session to test the waters.
👇
View Terms & FAQ

🔥 HOW SUBSCRIPTIONS WORK

🛒 Step 1: Lock In Your Spot.
Pick your plan, hit pay, boom. That’s your first win — commitment unlocked.

📬 Step 2: Get Your VIP Booking Link.
Within 24h, you’ll get your private booking link via email. No apps. No portals. Just personal access, straight to your inbox.

💪 Step 3: Show Up & Get Fuerte.
\Bring the effort — I’ll bring the coaching, sazón, and structure. Every session builds strength, clarity, and momentum.

🙋 Not ready to train?

That’s okay.Maybe you’re not sure if you’ll stick with it.Maybe you’ve “started again” más veces than you can count. If that's the case, I've got something for you.

⚡ La Última Vez

The last time you’ll promise yourself ‘I’ll start again Monday’… and actually mean it.

You don’t need another gym membership to waste, or another diet to hate.What you need is to break the loop of:– 🏃♂️ Cardio guilt that never changes your body.
– 🍞 Food rules that make you feel bad for enjoying pan.
– 🔄 Restarts that leave you back at zero, otra vez.That’s what La Última Vez gives you: 3 short, cheeky emails with real coaching, Spanish sass, clarity that sticks and a cheeky bonus at the end.By the end, you won’t feel like you’re failing and starting over — you’ll feel like you’ve finally started properly.And this time? Será la última vez.”

• 👉 Break The Loop

🔎 Our Agreement (and Your FAQs)

Before you commit to anything, read the Terms & FAQ page. It covers reschedules, refunds (there aren’t any), booking rules, and what you're actually signing up for.No fine print. Just fairness — con carácter.

• 👉 Read the Terms & FAQ

🧠 Hola Strength: Terms, Perks & Policies

Read this before you book — trust me, it’s worth it.Before locking in your spot, take one minute to read this. No jargon. No legal mumbo-jumbo.Just straight-up clarity on what to expect, what’s included, and what you’re committing to when you hit “Book.”

💬 GENERAL TERMS (Applies to Everyone)
Last Updated Sat 30th Aug 2025

🏋️ What’s included in the service? Every session is a full-on experience — smart, structured, and built around you. No cookie-cutter workouts. No rep-counting robots.✅ 1-on-1 coaching in a central London gym✅ Real-time form feedback (so your spine doesn’t scream)✅ Strength and skill progress tracking (for subscriptions)✅ Nutrition guidance (without calorie prison)✅ A coach who gives a damn — with solid banter tooThis is premium coaching. Not a bootcamp. Not a PT mill. Real results, real connection.

📦 What’s Included (and What’s Not): After your first session, you'll receive a simple training plan you can follow on your own — tailored to your goals, experience, and what we covered in the gym. Easy to follow. Built with intention. Sin caos.🧠 Nutrition-wise?: You’ll get suggestions, tips, and honest guidance — but no formal meal plans. Not yet.
Why? Because good coaching takes time. We’ll get to know your habits, goals, and lifestyle first — then we build something sustainable, juntos.This is premium coaching. Not a bootcamp. Not a PT mill. Real results, real connection.

💳 What’s the difference between a single session and a subscription?💵 Stand-Alone Session (£60)
– Pay once, train once — no strings attached
– Book up to 7 days in advance
– Best for first-timers, casuals, or occasional top-ups
– Limited slots available (2/4 per week)📦 Subscription (4, 8, or 12 sessions/month)
– Recurring monthly coaching with full structure
– Private booking link with priority access
– Book up to 15–30 days in advance (based on plan)
– Prime slots available (Unlimited)
– Includes Flex Moves (reschedule perks), session tracking, and more
– One-time setup fee to join — then it’s all go 💪Subscriptions = better value, consistency, and momentum.

🔥 Where do sessions happen? (As per August 2025)All sessions take place at HITIO Gym Hoxton, London — fully equipped, no waiting for machines, and no judgment. You just show up ready to work.Please keep in mind Hola Strength is an independent coaching service. The gym is simply where sessions take place — I'm not affiliated with its staff or management. If you have questions about coaching, pricing, or availability, please contact me directly.

🗓️ Do I need to fill out any forms before training? Yep — just one. It’s a quick health questionnaire required by the gym (aka the boring but necessary bit). If it’s your first time with Hola Strength, you will find a link to the form in the event confirmation email.After that you don't have to do it ever again, unless something notable changes.

🔁 Can I reschedule a standalone session? Yes — once. If you cancel with at least 24h notice, you can reschedule your session within 15 days of the original booking date. One move per session. After that? It’s locked in or lost.More onto this below 👇

One-Off Sessions: 24h Reschedule Policy - 🔁 Changed your mind? You’ve got one shot.Life happens — I get it. That’s why every one-off session includes one free reschedule, as long as you give at least 24 hours’ notice.Here’s how it works:✅ 24h+ notice → You can reschedule once, for free.
❌ Less than 24h notice? Sorry, that’s a no-show — and the session is lost.
🔁 Reschedule limit → You only get one reschedule per session. Miss that second slot? You’ll need to book again.👉 Need to move your session? Just use the reschedule link in your Calendly confirmation email. Quick and painless.Spanish sass note: Respect both our time, ¿sí? 🥳

🔄 What if you (Seb) cancel a session?If you booked a standalone session: You’ll get a refund or one reschedule, valid up to 30 days from your original booking. But let’s keep it clear — you don’t get a second move after that.This policy keeps things fair, firm, and focused — like your training should be..If you’re on a subscription plan: You’ll be offered a reschedule within your current month. I’ll do my best to slot you in quickly, and your session won’t be lost. No refund is needed — because you’re still getting what you paid for.I rarely cancel — but if I do, I’ll always make it fair.

🛑 Once booked, your session won’t be moved. I keep my calendar updated and flexible — but you need to act early.
If you delay and your ideal times disappear? That’s on you 😄Why? Because training isn’t just about intensity — it’s about consistency. Plan ahead. Book early. Respect your goal like you mean it.

🔒 Booking Policy (Don’t Skip This) When you sign up for Hola Strength, you’re not buying gym time — you’re buying coaching, programming, and focus built around you. So let’s be clear:Your session = YOUR session
No cousin, no mate, no random Tinder date
No shared links, fake names, or “just this once” sneak-insIf this happens, I cancel the session. No refund. No exceptions.Why? Because this isn’t a class — it’s coaching. Personalised. Tailored. Focused. If I design your training and someone else shows up? That’s not fair to either of us.

💡 Thinking of Starting a Subscription? Before you dive in, a few important things to know:📆 Subscriptions don’t include refunds if our calendars don’t align. Please check my current booking hours before signing up — I’d rather you train consistently than get frustrated.👣Most clients start with a smaller plan (like 4 sessions/month) to test how well our schedules match. Once we know we’re in sync, upgrading is easy.🔁 Want to upgrade later? Just let me know at least a week before your next billing cycle and we’ll bump you up with no extra setup fee.No surprises, no pressure — just making sure we set you up for success 💪

💸 Refunds & Real Talk
👉 For Stand-Alone Sessions:
🚫 Emergency or not — no refunds. You booked a time. That time became unavailable to others. Whether it’s a sore ankle or your boss calling you in — the slot’s taken. That’s what you paid for.✅ If I cancel? Then you get options: full refund or a reschedule with top priority. Simple, fair, and fast.👉 For Subscriptions:
❌ No refunds once you’ve paid. Your subscription unlocks a full month of access — whether you use it or not. That’s part of what makes this coaching, not a casual drop-in.🚑 Got injured? Life got spicy? No stress — you won’t be locked into next month. But mid-cycle refunds aren’t offered. You’re committing to four weeks of structure, not a “maybe” plan.🤔 Still figuring it out? That’s why most people start with the 4-session plan. It’s the lowest cost of entry, and gives you space to test if our schedules and style match. From there, you can always upgrade.
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⚖️ Bottom line: This isn’t a corporate gym. You’re booking real time, with a real coach, and that comes with real boundaries. Respect the structure — and you’ll get the results.

🕰️ What if I can’t find a time that works? Here’s the truth: my calendar doesn’t suit everyone.Slots are limited, they change weekly, and they’re booked first-come, first-served. Subscriptions give you booking priority, not personal guarantees — so it’s on you to check what’s available before committing.⏳ Can’t see anything that fits? Waitlists, reschedules, or last-minute updates might help — but if our schedules never line up, it might just not be the right time for us to train. And that’s okay.✅ Want to test the waters first? Book a one-off session. Feel the vibe, check the calendar, and then decide if a plan makes sense.This isn’t a “slot machine” — it’s structured, premium coaching. Stay sharp, stay flexible, and you’ll get results.

💬 SUBSCRIPTION-ONLY TERMS

📌 How do subscriptions work?1. Pick a plan: 4, 8, or 12 sessions/month
2. Pay the setup fee once (non-refundable)
3. Get access to your private booking calendar
4. Book sessions based on your plan’s priority window
5. Use all sessions within 30 days of each payment — no rollovers

🧾 What’s the setup fee? Subscription plans include a one-time setup fee. It unlocks:✅ Access to your private booking calendar
✅ Priority scheduling (based on your tier)
✅ Ongoing support, session tracking, and progress toolsThe fee is non-refundable, but you only pay it once — no repeats, no renewals.Why? Because onboarding you properly takes time and care. This fee filters out time-wasters and covers the real setup behind your plan. If you’re serious, it’s a no-brainer investment.

📆 How does booking work with a subscription? You’ll get a private Calendly link based on your plan:Plan / Booking Window4 sessions/month - Book up to 15 days ahead - 24h booking notice
8 sessions/month - Book up to 21 days ahead - 20h booking notice
12 sessions/month - Book up to 30 days ahead - 16h booking noticeBooking calendar access closes if your payment fails or your plan ends.Why such policies? Because when everyone books responsibly, nobody gets boxed out. These limits keep things fair for all members — and stop calendar chaos before it starts.

💳 Can I use all my sessions in the first week? Nice try 😏 — subscriptions are capped weekly so you actually train consistently (not burn out in una semana).
– 4-session plan → up to 1 per week
– 8-session plan → up to 2 per week
– 12-session plan → up to 3 per weekIf you book more, I’ll have to cancel it — not because I’m malo, but because consistency beats chaos.I’d rather see you progress week after week than disappear after a single loco sprint.

💳 I ran out of sessions—now what?
- Upgrade anytime. I’ll prorate the difference and immediately upgrade you to the next tier (most clients do this).
- Just need a one-off? Book a stand-alone session for £60.

⏱️ How to make the most of your sessions:
Example 1:
You’re on a 4-session plan and want one session per week.
You’ll only see 15 days ahead — so set a phone reminder every 2 weeks to book before your favourites disappear.Example 2:
You’re on the 12-session plan and want to book 3 per week.
Block out your sessions early — you’ve got the widest calendar view.

🔁 What’s a Flex Move? Your reschedule token — only available to subscription members. Use it when life happens, and you need to shift a session without losing it.Plan Flex / Moves Per Cycle
4 sessions/month - 1 Flex Move
8 sessions/month - 2 Flex Moves
12 sessions/month - 3 Flex Moves✅ Must give at least 24h notice
✅ New session must be within your billing cycle
❌ Used up your Flex Moves? Any additional reschedules = session lostWhy? Because life happens. Flex Moves give you breathing room without turning the calendar into a mess. More commitment = more flexibility. Simple.More onto this below 👇

🎟️ Got a plan? You’ve got Flex Moves. Use them wisely.Each subscription tier includes a limited number of Flex Moves per month — in case life throws you a curveball and you need to cancel or reschedule with less than 24h notice.Here’s the deal:
🔹 4 sessions/mo 1 Flex Move
🔸 8 sessions/mo 2 Flex Moves
🔺 12 sessions/mo 3 Flex Moves🕓 What counts as a Flex Move?
-Cancelling or rescheduling within 24h of your session.
-Using your private VIP link to move the session last-minute.What doesn’t cost you a Flex Move?
-Changing or cancelling a session with 24h+ notice — totally fine.
-Reschedules caused by me — I’ll never charge you for that.Once you’ve used all your Flex Moves:
-❌ Additional short-notice changes = lost session.🔒 No refunds, no rollovers, no second chances. Be smart with your moves.

📬 After payment.
Once you’ve paid:🔗 You’ll receive your private Calendly booking link within 24 hours — usually much quicker
📧 You’ll get a welcome email with everything you need
🎯 Start booking based on your subscription levelWhy the delay? Because I set everything up manually. That way, your plan matches your access, and your coaching starts on the right foot. No bots. No copy-paste service.

🩹 What if I break my leg? 😬
If something serious happens — injury, surgery, family crisis, you name it — I’ll pause or refund your subscription based on the situation. Just email me directly.Why? Because I coach people, not robots. If you’re committed and something hits the fan, we’ll handle it with fairness and respect. Life happens — let’s deal with it like adults.

🩹 ❄️ La Pausa – Freeze Your Plan 😬
Holidays, business trips, baby turtles hatching in Costa Rica… whatever pulls you away, your gains don’t have to melt.Who can freeze? Any active subscriber who’s completed at least 1 full month.
How long can I pause? 14 – 56 days (whole weeks).
How many pauses? Max 2 per rolling 12 months.
How do I request it? Email 7 days before (or freeze starts next cycle) your next bill → subject “La Pausa” + dates.
Will I be charged? No. Stripe parks your payments at £0 until the restart date.
Do unused sessions carry over? Nope — fresh block when you’re back. Less maths, more muscle.
Can I change tier & freeze in the same cycle? Choose one adventure: upgrade/downgrade OR pause. Not both at once.
What if I book during a pause? I’ll cancel the slot (con cariño) to keep it fair.
Back early? Email “DESCONGELAR” — I’ll un-pause within 24 h.TL;DR: Two freezes a year, 2–8 weeks each, 7-day notice, no extra fees. Easy peasy, con un poquito de hielo. Vamos fuerte — even when life hits pause.

🌴 If Seb Goes on Holiday (aka “Oye, ¿y mi sesión qué?”) Every now and then, your coach needs a break too — preferably somewhere sunny, with tapas, a bit of sunburn, and no gym in sight. If Seb takes time off (because descanso is essential, cariño), here's how it works:1. You do NOT lose your sessions.2. Your Stripe subscription continues as normal. You’ll still be charged your monthly plan on the usual date.3. Any missed session caused by Seb’s holiday will be rolled forward — so you can make it up later in the same month or the next. No loss, just delay.4. You’ll be given advanced notice of the dates, with time to reschedule if needed.5. These rollovers are only valid if Seb cancels — not if you miss a session. We love balance, no te aproveches 😉🧪 Example: Let’s say your 8-session plan renews on April 1st. Halfway through April, Seb goes on holiday for one week and misses 2 of your sessions. No pasa nada — you’ll still get your 8 total sessions. You just roll those 2 forward into late April or early May. Easy.You’re not paying for nothing. You're just pausing a rep — and coming back stronger when I do.Because even your trainer needs a siesta sometimes.

📤 What if I want to cancel a subscription? You can cancel anytime before your next billing cycle. There are no penalties or surprise fees. You’ll still have full access to the sessions you’ve already paid for — until the current 30-day period ends.Why? Because this isn’t a gym contract from 2004. If you need to pause or move on, that’s your right — no guilt, no games. Just cancel before renewal and we’re good.

🚫 Booking Access = Active MembershipYour private booking link is just that — yours, and only while your subscription is active. Once your billing cycle ends or you cancel, access is paused automatically.Any sessions booked after your plan expires may be cancelled — no hard feelings, just keeping things fair for everyone.
Please don’t share your link or try to book under someone else’s name. It’s not a loophole, it’s a no-go.We keep it simple, structured, and personal — so let’s keep it clean.

🧾 Final Word
By booking a session, you agree to everything above — no secrets, no surprises.
Not because I’m corporate. Because clarity > confusion.

❓Still Have Questions?
No stress — just shoot me an email or message me on Instagram. I'm friendly, I promise 😄

• Email Seb
• DM on IG

📩 El Strong LetterCardio guilt, food rules, “starting again” cada semana… sound familiar?

After a few weeks, you’ll notice:– The gym feels less intimidating.
– You’re not obsessing over food rules.
– Mondays don’t feel like a restart button anymore.

WHAT YOU’LL GET⚡ One Strong Email — short + sharp cada semana.
💪 Simple Strength Tips — things you can actually use today.
🇪🇸 Spanish Sass — a little kick in the culo when you need it.

Strong inbox, strong cuerpo, strong vibes.Dale — join El Strong Letter now.

• Dale, I’m In

⚠️ DISCLAIMER

Hola Strength is not a medical service.I do not diagnose, treat, or cure any condition. All coaching services provided are fitness- and habit-based, designed for generally healthy adults looking to improve their training, movement, and nutrition.By joining any Hola Strength program or session:- You confirm that you are in good health or have been cleared by your doctor to participate in physical activity- You accept full responsibility for your actions, progress, and any physical or mental results of your training- You understand that progress depends on effort, consistency, and lifestyle factors outside our controlI'm here to guide, support, and hype you up — but you are the driver of your results.If in doubt, always consult your GP or licensed medical professional before starting any new fitness program.

🔐 PRIVACY POLICY

Last updated: Friday 22nd August 2025Hola, legend. Here’s the serious stuff — the one bit of this site with zero sass (okay, maybe a little).1. What I collect:
When you sign up, book, or contact me, I collect:- Your name
- Your email address
- Your session preferences
- Any info you enter into forms (like the PAR-Q)2. Why I collect it
To:- Send you your cheeky emails
- Manage your bookings
- Deliver the service you signed up for
- Stay GDPR-compliant so I don’t get sued 😇3. Who sees your info:
Only me (Hola Strength) and the tools I use to run this business, like:- Brevo (for emails)
- Calendly (for bookings)
- Stripe (for secure payments) I don’t sell or trade your data. That’s not how we do things around here.4. How I store it
All info is stored securely using encrypted third-party tools. If you want your data deleted, just email me at [email protected] and I’ll sort it out — no weird questions asked.5. Cookies
This site might use cookies, mostly for performance and analytics (not snacks, sadly). You can disable cookies in your browser if that’s your vibe.6. Your rights (GDPR stuff)
You can request access to the data I hold on you
You can ask us to correct or delete it
You can unsubscribe at any time
You have the right to complain to a data protection authority if needed (but hopefully it never comes to that)Contact Me
Questions? Concerns? Data drama?
👉 Email me at [email protected]I’ll handle it faster than a set of heavy barbell shrugs.